Converse, past meets present montage

Past meets present is the main concept of the new Converse collection.
Converse has spent a good part of this year updating some of their classics. Our past is constantly catching up to us, but we rarely get to see the relationship between past and present. The sneaker company gave us access to some of the original footwear to create a series of dynamic, thrilling and unexpected motion pieces wherein we watch the old versions turn into the updated models.

Converse All Star


Client: Converse USA
Agency: Anomaly
Direction: Serial Cut
Art Direction: Serial Cut
Animation Production: Pleid
Animation Direction: Juanma Mota
3D Modelling: Carlos Pecino

3D modeling restoration of 1923 Converse All Star shoe artifact scan: Steve Bruno
Animators: Víctor M. de Luis, Marta J. Mota, Karlos Romero
3D generalists: Víctor M. de Luis, Rafa E. García
VFX Artists: Marta J. Mota, Nicolás Ramiro
Compositing: Juanma Mota
Sound Design: Heardcity