Beat the Robots

Vicente García Morillo and Pleid were asked to develop a 3D lettering in Chinese and English for the new City of Dreams hotel in Macau, China.
We bring to 3D neon art the "Beat the Robots" sentence in both languages based on the fantastic flat designs done by Vicente.

The ad campaign contains a custom robot done by Antoni Tudisco.

Client: City of Dreams
Agency: Ogilvy Hong Kong
Type flat design: Vicente García Morillo
3D lettering: Pleid
Robot Character: Antoni Tudisco