Brief Festival 18

The Brief Festival invited Pleid to create the title credits for its 5th edition. There was only one condition, these credits should be about the concept chosen for this year: λóγος
And this is what λóγος has made them imagine.

Welcome to: λóγος, a Myths Story

Humanity has always been questioning everything that surrounds it. People need to know why and everything they can’t explain rationally is shown through a story. All these stories use fantasy, imagination, and creativity to try to understand life. Every society through the ages has had their own, for the Greeks they were myths and are the origin for λóγος as knowledge.
Pleid Studio has been inspired by these mythological stories to imagine a universe full of iconic elements to create a poetic environment where everything is possible. Minotaur’s labyrinth, Icarus, the Mermaids and Pandora’s Box are represented in a very abstract and conceptual way that also respond to the fourth elements, earth, air, water and fire. Rebeka Arce has collaborated in these credits with her amazing graphics and title designs. Music and sound design were made by the talented team of Father and Nacho Velasco made the elegant titles animation.

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Credits

Direction: Pleid Studio
Art and Animation Direction: Juanma Mota y Alberto Carbonell
Graphic and Title Design: Rebeka Arce
Music and Sound Design: Father
Title Design: Nacho Velasco