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Mulberry

Since its launch in 2010, the Lily has become one of Mulberry's most beloved styles. In 2022, we were invited to create a film for the launch of Lily Zero, a sustainable update to the iconic Lily style.

Lily Zero is the hero of a new era. We imagine the Lily living in harmony in a future inspired by the landscapes of the Metaverse with an unusual but wild nature, as a metaphor for a strong commitment to the environment.

/Lily Zero

We loved playing around
with the Lily Zero

Lily Zero floats, spins, levitates and ultimately has fun in a new world where anything is possible. We all have the option to move towards a promising common future, we just have to commit to respect our legacy.

Credits

Client: Mulberry England
Agency: BBH Singapore
Production Co.: Pleid St.
Direction: Pleid St.
Art Direction: Mota, Álvaro Poher, Nemanja Ivanovic, Alex Levinton
Animation: Gonzo, Ruye, Zenzuke, Edgar Ferrer, Andrea Philippon
Edit & Compositing: Mota
Modeling: Jordi Cerdá
Project Coordinator: Noemí Álvarez
Music: Banjo Soundscapes

Say hi!

Worldwide agents

L/L Reps (North America)
Pocko (U.K.)
The Output (China)

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